A business is a living and flowing entity. In order to grow and thrive it needs to be nurtured, loved, structured, and supported. The hardest part about owning a business, and being an entrepreneur, is to understand the gentle balance of these things.
Successful business owners understand this balance.
They support their business by thinking about it a lot. They plan for events. They structure their business by creating scenarios and setting milestones. They nurture and love their business by giving it what it needs as soon as the business owner realizes it’s needed. They start planning sessions with what if... And, they think about their business and prepare for unexpected outcomes.
With planning comes sacrifice. Why?
Because not all activities are created equal. And, because timing is everything. As business owners our goal is to create the best outcome for our business and that means making hard decisions. Sometimes sacrificing what we want for what we really need NOW.
The kiss of death for a business owner is becoming too emotionally connected to being right, doing things a certain way, or wanting to save time or money.
In order to look at our business objectively, we are always balancing the nurturing and structuring because it’s in these tools that get clear and focused on what our next best steps really are.
So, what does that sacrifice look like?
In our culture sacrifice has a negative connotation, but the definition is literally to “Give up (something valued) for the sake of other considerations.”
What do we actually need to sacrifice for our business success?
Commit to being more open the next time a challenge comes your way.
Think about something you dislike doing that you can outsource. Before you know it, sacrificing simply becomes trading one set of expectations for a different set.
When you consider sacrifice a good thing you’ll find it’s the first step in creating that business of your dreams.
Abigail's goal is simple, build a brand that positions a business as different and unique, then simplify marketing so it can attract the right prospects.
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