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Real Business Owners Mind Their Gap!

7/26/2017

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​What's your greatest skill gap? How does it stop you from getting more clients and more sales?
When traveling on the underground in London you hear the phrase "Mind The Gap" as a train pulls into a station. The "Gap" is the space between the platform and the train car. Visualize this. See that even the best designed systems have gaps. Now, if you're in business, you have gaps. Identified or not, they exist. What often separates the successful entrepreneur from the would-be entrepreneur is that they are keenly aware of their gaps, and actively work with people who can help close them.
Every single business owner has something they do brilliantly. Most of the time it is not being an entrepreneur. Most small business owners didn't start their business because they wanted to be entrepreneurs. They started their business because they made or did something other people wanted, and were willing to buy.
We all have skill gaps. I will admit to having several, especially in the area of accounting and technology. I have learned over my 18 year journey as an entrepreneur that if you want to build an enduring business, identifying your skill gaps and finding the right people to help you close them is the soundest business strategy I can ever offer a new business owner. The idea of surrounding yourself with people smarter than you comes to mind, but remember, they only need to be smarter than you in the area where you're not as smart. And, if you've been in business long enough you know that we all possess different strengths, there is nothing wrong with admitting that you need help in a specific area or two, or three! We can be a better visionary and creator when we have people who are helping us understand the potential practicality and processes of our ideas. And, most entrepreneurs are visionaries or creators.
Small business owners fail primarily because they have great ideas that don't go anywhere, not because the idea is bad. Ideas need a multitude of skills to come to fruition. Do an assessment and identify your skill gaps, and then find the right people to help you fill them. Your business is a journey, just like any vacation. When you have people along to help you "Mind The Gap" it creates an experience that becomes easier to navigate, and gets you to the destination successfully. To your SWEET success!
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    Abigail's goal is simple, build a brand that positions a business as different and unique, then simplify marketing so it can attract the right prospects. 
    She's co-founded online and offline networking groups, a mentor and presenter for SCORE and speaks regularly on branding and marketing. When she's not working with clients or speaking, Abigail loves renovating her 50+ year old home with her husband of almost 27 years.

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