It starts with a thought. Turns into a desire. Then, it becomes all you think about.
It’s your dream. Your “What if…”
And then it happens. You take the leap.
You’re your own boss. You started that company.
You’re going to do all the things you want to do. Break all the rules. Do the right things. Treat your customers right. Really value your employees.
So now what?
What’s your first step? Second step? Third step? Oh, wait a minute, this is your company, you can do anything you want. In any order. Maybe you don’t need a roadmap or blueprint. You’re going to wing it. You’re going to move as your authentic self wants to move.
Where are your clients? Without clients you have no business. Without any business you have no reason to have a company.
What are you going to do to get cash coming in? How are you going to make money? Work with clients?
You need clients, right?
Where are they? How do you find them? How do they find you? How do you speak to them? You can’t just build it and they will come. This isn’t a movie. You’re not Kevin Costner.
Wait a minute. But you’re like Kevin, right? You’re willing to do whatever the voice tells you. Your voice. Kevin travels around the country. Approaches strangers and tells them his dream. Kevin does some pretty incredible things to make his Field of Dreams a reality.
What are you willing to do to make your dream come true? Who are you willing to bring on to support your dream?
Thank goodness Kevin’s wife supports his dream. Even while their house goes into bankruptcy. She can see the bigger picture. She can share his dream.
Who’s sharing your dream? Who’s telling you to continue on when even you think your dream is crazy?
What happens next is up to you.
You can give up your dream and go back to “the job.”
You can commit to making it happen. At any cost. You can build your Field of Dreams.
The successful entrepreneur possesses a few simple characteristics.
Success has nothing to do with having the best product. It never has anything to do with having the cheapest price. And, it certainly doesn’t happen if you believe that, “If you build it, they will come.”
Success is an attitude. It’s confidence. It’s being willing to do the right thing over and over and over again. Let me repeat…it’s being willing to do the right thing over and over. Success starts with action.
We all have the ability to create our own Field of Dreams.
Regardless of what our inner critic, or network tells us. Whether you’ve dreamed up your company or been forced into running a business by a series of events, find one thing you can do to start building. If you don’t know where to go from here, go back to the beginning. Create a goal. Determine a strategy. And, put a plan into action.
There is no one path to success. Find your path. Find your path and you’ll find your field of dreams.
If you have questions or would like to talk with me, please schedule a strategy call. Thank you for reading!
Abigail's goal is simple, build a brand that positions a business as different and unique, then simplify marketing so it can attract the right prospects.
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