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How Do I Help Your Business?Here's where we talk about how we assist with pricing, sourcing and selling. We are a one-stop-shop essentially. We turn advertising dollars into revenue and engagement with your target audience. (about the size of a big paragraph or a couple smaller ones.)
Let's schedule a 30 minute phone call. We can talk about how I can help support your business through branding, advertising and more.
If you’re a distributor looking to get more out of your ad specialties business let’s talk. Let’s see if we’re a good fit, and if I can help you fill your business structure and systems gaps so you can become the promotional products distributor you started your business to be! |
Who Is Abigail Tiefenthaler
Abigail Tiefenthaler is a paradigm shifter, bridge builder, and permission granting consultant, wife, mom, and speaker who meets business owners where they are to identify simple and practical business practices that radically shift how they make decisions that impact their business and ultimately, their personal lives.
With an MBA in strategic management (with an emphasis in strategic marketing) from Pace University Abigail set out to architect new and innovative marketing campaigns at leading companies in the New York area. Working on everything from Fortune 100 brands to emerging startups, she approached each campaign asking her team, “How do we think beyond what our clients’ expect to make an impact with this campaign?” As a result, she helped clients regain market leadership and launch new products in ways that led to success more simply and more quickly.
Her secret weapon? Being raised in the industry and paying attention while the adults talked shop. Watching the early branding and marketing masters in action gave her a unique understanding of why branding fundamentals were so important to the success of a marketing campaign. This inside knowledge helped her present solutions in a simple way a new generation of industry leaders addressing the same challenges. While many marketers were trying so hard to disrupt the market, Abigail focused on relationship building and lifecycle pull strategies to target her ideal clients with solutions that worked for them. Following in her father’s footsteps she emphasized marketing as a lead into to the sales process, not as two competitive corporate disciplines.
Her goal was to help connect the brand, marketing and sales steps so that all activities were aligned for maximum success.
After fifteen years of playing in corporate marketing she’d had enough. With two children under the age of 5 and a self-employed husband she left the security of agency life to go out on her own. She started a promotional products and fulfillment company because she knew she could help brands make a greater impact with their logoed merchandise if a little strategy was added to the conversation.
Within two years Abigail had built her company into a $1million business. She used her branding and marketing expertise to create a simpler way of approaching business development and client management which translated to a client roster that included a mix of both large and small clients.
Her success came from providing simple yet innovative solutions. Her success came from delivering on time and on budget. And, she developed a system that focused on relationship building to get leads that translated to business partnerships. And she developed templates and processes that minimized mistakes and freed up time to develop more business, make more money, and create the personal freedom most business owners crave.
Today, Abigail supports promotional products distributors helping them create businesses that make money and have an impact on their community. Whether it’s getting started with the right tools and best practices, scaling to hit the next major milestone in their existing business, or finding ways to tweak existing business activities to be more efficient and effective with their time and money resources, Abigail’s expertise helps distributors get clarity, reach goals and leave them wondering why they hadn’t started sooner.
With an MBA in strategic management (with an emphasis in strategic marketing) from Pace University Abigail set out to architect new and innovative marketing campaigns at leading companies in the New York area. Working on everything from Fortune 100 brands to emerging startups, she approached each campaign asking her team, “How do we think beyond what our clients’ expect to make an impact with this campaign?” As a result, she helped clients regain market leadership and launch new products in ways that led to success more simply and more quickly.
Her secret weapon? Being raised in the industry and paying attention while the adults talked shop. Watching the early branding and marketing masters in action gave her a unique understanding of why branding fundamentals were so important to the success of a marketing campaign. This inside knowledge helped her present solutions in a simple way a new generation of industry leaders addressing the same challenges. While many marketers were trying so hard to disrupt the market, Abigail focused on relationship building and lifecycle pull strategies to target her ideal clients with solutions that worked for them. Following in her father’s footsteps she emphasized marketing as a lead into to the sales process, not as two competitive corporate disciplines.
Her goal was to help connect the brand, marketing and sales steps so that all activities were aligned for maximum success.
After fifteen years of playing in corporate marketing she’d had enough. With two children under the age of 5 and a self-employed husband she left the security of agency life to go out on her own. She started a promotional products and fulfillment company because she knew she could help brands make a greater impact with their logoed merchandise if a little strategy was added to the conversation.
Within two years Abigail had built her company into a $1million business. She used her branding and marketing expertise to create a simpler way of approaching business development and client management which translated to a client roster that included a mix of both large and small clients.
Her success came from providing simple yet innovative solutions. Her success came from delivering on time and on budget. And, she developed a system that focused on relationship building to get leads that translated to business partnerships. And she developed templates and processes that minimized mistakes and freed up time to develop more business, make more money, and create the personal freedom most business owners crave.
Today, Abigail supports promotional products distributors helping them create businesses that make money and have an impact on their community. Whether it’s getting started with the right tools and best practices, scaling to hit the next major milestone in their existing business, or finding ways to tweak existing business activities to be more efficient and effective with their time and money resources, Abigail’s expertise helps distributors get clarity, reach goals and leave them wondering why they hadn’t started sooner.
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1:1 ConsultingSometimes you just want help...on your business, on your project. You want to create the agenda and this is when 1:1 support can be a real game changer! If you’re struggling with something in your brand, or are overwhelmed and inconsistent with your marketing, 1:1 strategic support can get your laser focused and help align your activities to your goals so you have more free time to spend on your business not in your business. If this is you, let’s talk. Email me at abigail@sweetspotstrategies.com, or call me at 954-804-9413. I will respond within 12 hours to arrange a time that works for both of us.
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