The daughter of a “Mad Man“, Abigail Tiefenthaler is the founder of Sweetspot Strategies, Inc. and is passionate about helping entrepreneurs and small business owners create clear strategies that will move their businesses forward, get products and services sold and build long term customer relationships.
With over thirty years’ experience, primarily in the areas of branding, marketing and sales, Abigail understands how important it is to develop strategies so tactics can be executed without confusion and emotion. For entrepreneurs, not understanding basic business principles can keep them from success, especially since their main focus is delivering their product or service. Abigail helps her clients look at the bigger vision of their business so they can plan for growth and implement their creative genius in a way that makes them stand out from the crowd, create a loyal following and feel good about what they do for a living.
Abigail is committed to helping small businesses understand how important it is to develop strategies so tactics can be executed without confusion and emotion. For entrepreneurs, not understanding basic business principles can keep them from success, especially since their main focus is delivering their product or service.
Working with start-up companies to Fortune 50 companies in such positions as Account Executive, Account Supervisor, Associate Product Manager and Consultant, Abigail’s knowledge and experience is comprehensive, ensuring her current clients know how to put each piece of their business into the bigger picture in a way that maximizes all their resources.
Her clients say she is a big picture thinker with the ability to explain things in a way that make sense by breaking down tasks into smaller, action items. Her motto is “Find a Way” and she truly lives this idea.
Abigail has an MBA in strategic management and has worked in all facets of marketing over her 30+ year career. Her career highlights include positions at EF Hutton, Grey Advertising, Sandoz Pharmaceuticals and Mrs. Smith’s Pies among others. She has developed and implemented marketing programs for AT&T, SmithKline Beecham, Hershey Foods, Wyeth-Ayerst and General Instrument to name a few. She was the founder and owner of Sunshine Promotions & Marketing, Inc. which did over a $1 million in sales the second year. Discover how you, too, can have a small business with big momentum.