Are you making one of these marketing mistakes?
- There is no rhyme or reason to your marketing activity. You’re doing a little of this, and a little of that without any clear plan. No Plan = No Purpose.
- You’re listening to tactical experts and building your marketing based on random tactical strikes versus having your tactics support a clearly defined strategy.
- You’re bootstrapping your marketing without any consistent and dedicated funding. No Budget = No Profit.
- You’re under the impression that you can do marketing for free, forgetting that there is the cost of your time and effort. And, forgetting that you don’t know what you don’t know and may be missing some critical foundational marketing elements.
- You’re not looking at the bigger marketing picture. Instead, you’re focusing on short term efforts without thinking about next steps.
- You have no analytics in place so you don’t understand what works and what doesn’t.
- You’re trying too many marketing activities at one time. If the content isn’t consistent you can be your own worst enemy by creating confusion over your unique brand position.
- You’re not marketing consistently so your prospects don’t know where to find you when they’re ready to buy.
- You keep changing your marketing message, or your marketing message is too broad which can be confusing to your prospects.
- You’re not following up. Most prospects need 7-16 touches before they make a decision. Be honest, how many times are you communicating with them?
Any of these issues will sabotage your marketing, and make it less effective than it should be causing you to waste time, money and effort. So, before you start your marketing activity, pause and take a strategic look at where you want to go. Then, devise a plan to get there. I promise that a little strategic effort will go a long way toward having your marketing engage and compel your prospects to action. To your SWEET success!